About Us

Before LendingWise had a name, our founder Chris Fuelling was a mortgage wholesale account executive at Alliance Bancorp. Sitting between brokers and lenders, he saw firsthand how hard it was for brokers to submit deals for pricing and processing, and he was convinced there had to be a better way to connect the two sides.

In 2006 he built one. The Loan Post became a marketplace connecting 2000+ brokers to 400+ wholesale lenders, from A-Paper and Alt-A to Sub Prime, Hard Money and Commercial loan programs.

Then the 2008 financial crisis upended that world. Instead of closing the doors, we pivoted into loan modifications, short sales and non-performing notes, and the platform went on to help 1200+ companies manage and process more than 2 million loans. Along the way we added a CRM to manage leads, brokers and 3rd-party contacts, and learned how loans really get done when the market turns.

In 2017 we put everything we’d learned into a new name. LendingWise launched as an LOS & CRM for commercial private money lenders and brokers specializing in fix & flip, rental, bridge, multi-family and other CRE & SBA loan programs. It was a bootstrapped start-up in every sense: late nights, a small team, and a client list that needed new features yesterday.

Our clients didn’t want another point solution. They wanted one system to run the entire loan: a CRM, an LOS, a lender marketplace, draw management, servicing and fund management, built for brokers, lenders and even banks. Building all of that is hard when every module has to hold up on real deals, with real borrowers and real closing deadlines. Some years the roadmap moved slower than we wanted. We never gave up. An API integration hub followed in 2019, then Loan Servicing 1.0 and Draw Management in 2021, and one release at a time the founder’s start-up became a team of 20.

In 2025 AI changed our pace. We use it to refactor, build faster, smarter & better across all our modules, and we connected it deeply into the core platform, from the automation engine to agents like our AI Doc Review, which checks every uploaded doc in real time. Today we’re backfilling our entire roadmap, and our clients’ roadmaps too, shipping features that used to sit in the backlog.